Crowdsourcing


What a fun and web 2.0ish term! Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call. Or a better way to describe it is: “Hey Bob, you’re doing great, but we’re going to ask these 1000 people to do your job better and faster.”

It is an interesting concept though. Let’s just say a big client is offering a new service and I need a clever headline for the ad. I could take the time and bang my head for hours, maybe days and be happy with the result. But what if I ask 100 creative types to come up with a headline in 30 minutes? I bet I would get really great headlines. What’s wrong with that? The client gets an effective headline and I get to fiddle with my iPhone.

Tell me what you think.

Read more about Crowdsourcing

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2 thoughts on “Crowdsourcing

  1. Exactly! Bust open the tubes of communication to gain insight and perspective on the big picture as well as the nuts & buts of ideas. It’s seeing the forest for the trees but also seeing all the neighboring forests too. You know what I mean?

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