The world is a mess…

… but it won’t get better until you do something about it. Yeah, you. And not just anything, something specific. Something meaningful… for someone other than yourself. And stick with it because meaningful change isn’t instant.

Whoa. That’s deep. Sorry about that. But I was inspired by great creative from W+Kthe girl effect.

Finally, words are more powerful than images. Write that down Art Directors. Copy is a graphic element. Use it as such. Thanks!


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