What’s G? Not Good for one.


Ok, I know… I know. It’s a teaser ad for something much Greater from Gatorade, but the agency must had a second-year junior filling in while the senior copywriter was schlupping lunch orders during jury duty. I love the black & white. I even like most of the superstars in the spot. But it lacks the emotional body slam to our inner athlete you’d normally find from the likes of Nike (I’m a nike whore). I know, it’s just a teaser. And the idea is to get people talking… [Gulp] but when I Googled it, using “What’s G?”, it took me a few pages to find any chatter about the :30 commercial. By the way, Gravitational constant = 6.67300 × 10-11 m3 kg-1 s2    in case you were wondering.

We’ll just have to wait and see if Gatorade can Gain some cybertraction among the net-athletes blogging, texting and twitting.

Play on…

Chad

Be Better Than Vanilla> http://chadschomber.com

Follow me on Twitter> http://twitter.com/chadschomber

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