Ok, I know… I know. It’s a teaser ad for something much Greater from Gatorade, but the agency must had a second-year junior filling in while the senior copywriter was schlupping lunch orders during jury duty. I love the black & white. I even like most of the superstars in the spot. But it lacks the emotional body slam to our inner athlete you’d normally find from the likes of Nike (I’m a nike whore). I know, it’s just a teaser. And the idea is to get people talking… [Gulp] but when I Googled it, using “What’s G?”, it took me a few pages to find any chatter about the :30 commercial. By the way, Gravitational constant = 6.67300 × 10-11 m3 kg-1 s2 in case you were wondering.
We’ll just have to wait and see if Gatorade can Gain some cybertraction among the net-athletes blogging, texting and twitting.
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