CHICAGO (AdAge.com) — Did you hear the one about the Taco Bell diet? Better yet, did you know it wasn’t a joke?
–> Bloggers are having a field day over Taco Bell’s new ad campaign that takes a page from Subway’s iconic Jared effort. The Mexican fast-food chain’s push introduces Christine Dougherty, a “real-life Taco Bell customer” who lost 54 pounds over a two-year period by replacing her usual fast-food lunch or dinner with an item from Taco Bell’s Fresco menu. Ms. Dougherty, who exercised and cut her daily caloric intake from 1,750 to 1,250 per day, admits in the ads that her “results aren’t typical, but for me, they’re fantastic!” Taco Bell’s creative agency is DraftFCB, Irvine, Calif.
This is my kind of diet. But just like any other diet wagon you jump on, EXERCISE is the mandatory.