MILFORD, Ohio (AdAge.com) — Unilever has found a big platform to launch a new line of Dove cleansing products for men: the Super Bowl.
–> A spokeswoman for the Unilever brand from its PR shop, Edelman, declined to comment on marketing plans, including creative, for the Dove launch, which will mark the brand’s first appearance in the Big Game since 2006. The new Men&Care line, which began hitting store shelves last week and will get a formal kickoff by mid-month, is certain to rouse curiosity as it comes from a brand with decidedly feminine credentials — though it seems doubtful that a male “Campaign for Real Beauty” might be in the offing.
“Extra Fresh”? I think regular fresh is good enough.