Looking to help advertising and marketing professionals at all levels, the Advertising Club of New York has launched a mentoring program called ADvantage Mentor Program. The initiative matches people with mentors, no matter what stage of their careers they’re in, to help them grow and explore new options.
“The club has been doing this informally for many years, trying to connect people in the business to widen their business circle,” says Gina Grillo, executive director of the ad club. “Given the state of the economy, there’s been a real need to connect with people in the business regardless of the juncture in their career.”
To participate in the program, which is sponsored and powered by Microsoft Advertising, people sign up online to be either a mentor or a mentee and are asked questions about who they are and what they’re looking for. Advertising Club membership is not required.