Let’s do a little guerilla marketing on St. Patrick’s Day. Here’s a simple idea that’s easy to execute and relatively inexpensive.
On a few hundred $1 bills, write “It’s Your Lucky Day” and the name of your business/organization/group/school/etc. (Sharpies work great for this and feel free to up the ante by using $20s).
Now divvy up your stack of $1 bills and instruct your employees/friends to hand those out to random people.
That’s it. Just sit back and watch what happens.