It’s cool to be alive in a digital, augmented reality


Top 10 Augmented Reality Examples

Would you like your magazine ad or direct mail piece to be more engaging? Then you should consider Augmented Reality (AR). AR can help a static ad come to life. When a consumer places an AR-enabled ad in front of a webcam, animation flows out of the ad in engaging and often unexpected ways. The animation can be anything from an interesting visual to a game to a video. The item that triggers these animations can be a print ad, direct mail piece, the product’s packaging, or even the product itself. While it may not be right for every brand and target audience, AR can help those brands looking for a fun and engaging way to stand out from the crowd.

See more are http://nydigitallab.ogilvy.com

Posted via web from chad schomber

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