I grapple with social media (specifically Twitter) occasionally. I keep asking myself why do I use it. It’s not required for my job. So what value does it have for me? My conclusion? Social media is like water. Formless until contained. Calm one minute, raging the next. It can be both deep and shallow. Some times it’s fresh. Other times it’s salty. But best/worst of all, it’s everywhere. So we have to deal with it the best we can. Sink, swim or get out of the water.
Bottom line, social media is fun. Stop making it work.