What should I do? Should I think differently about Nike because of this commercial? Because of LeBron? What should I do? I am not a creative director. I write. So what should I do with this video?

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  1. You did the right thing and sent it on.

    Hot stuff.

    Very good.

    “What should I do.”

    “It.” is what.

  2. I’m not certain associating your brand with rampant indecision & identity confusion is really the best route, but it did get my attention. I knew it was for Nike, but more because I’d heard about it in advance of seeing it. When I saw it for the first time on actual TV, the brand floated right by me. And my end thought was “this guy is messed up”, not “I want to wear what he’s wearing”. Hmmmm.

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