It doesn’t feel right to say writing, with a pen or pencil, in a planner is old school. But it is. The world is digital. You plan stuff using your smartphone. Then sync, share, change and update your plans in the cloud. Not on paper. Hey Moleskine, stick to blank pages.

With that said, this ad is pretty cool. I dig stop motion video. Which is old school. Wait. Is that the genius behind this campaign? Hmmm… what do you think?

Vodpod videos no longer available.



  1. Superb. Moleskine rocks. Also dig that your screen just keeps snowing. Very nice.

    How’s Madison? Is there schnow on Schtate Schtreet? (Somehow that’s my favourite street in the world.) Any good snowball fights?

    There’s a tiny chance I may be coming back in June. This time for scriptwriting by the lake (followed by a Writers’ retreat in Kentucky). Ah. the writing life is good 🙂

    Warm regards from the ville!

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