Friends still give me an empty stare when I talk about QR codes. While QR codes have been around awhile, they’re not raging in the public consciousness yet. Why? Because marketers haven’t given us a reason to pay attention to them. That could be changing.
I think of QR codes as worm holes in the marketing universe. Tiny portals to exclusive brand content. People want to experience your brand not just be exposed to it. And QR codes naturally tease people’s curiosity. So reward them for taking the time to scan your codes. WOW them!
[A quick thanks to the folks at Big Orange Slide for pointing me to this commercial. Check them out. They’re an awesome group up in Canada, eh.]
Vodpod videos no longer available.