Value of a solution


The absolute value of a quarter is $0.25. We all can agree on that. Where people will differ is in that quarter’s relational value. A quarter could mean the difference between 15 more minutes of parking and a $20 parking ticket. The relational value went up. Way up, didn’t it? So what about ideas/solutions, the things you do every day? What is their relational value?

One day, Picasso was minding his business, sketching in the park when a woman pleaded with him to draw her portrait. He agrees. A few minutes later, he hands her the portrait. The lady is ecstatic at how beautiful it was and asked how much she owed him. “$5,000, madam,” said Picasso. The lady was outraged and complained it only took him 5 minutes. Picasso looked up and said, “No, madam, it took me my whole life.”

We live in a world that forgets about the relational value of stuff. Of people. Simon Sinek’s quote got me thinking:
If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.
I say hire people for their relational value. That woman asked Picasso to sketch her because of his relational value. Her first thought was, “I want Picasso to sketch me.” Not, “I wonder how much it would cost to have Picasso sketch me?” See the difference? That’s relational value!
Don’t hire me because I’m a writer. Hire me because I’m curious about the world, how things work, and because I ask what if questions. Sure I can string together words that form easy to read, powerful messages. Hire me because I can string together the right words that speak to the customer in just the right way. A way that encourages them to see your brand as valuable to their life.
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