Science of persuasion


“Be the first to give and to ensure that what you give is personalized and unexpected.”

Understanding the power of persuasion can help you get what you want. And avoid being taken advantage of by others.

In this video from Robert Cialdini & Steven Martin, you’ll discover 6 short cuts of persuasion:

1. Reciprocity
2. Scarcity
3. Authority
4. Consistency
5. Liking
6. Consensus

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