🎧 'Closer Than You Think' Campaign
Despite an estimated 60% of Wisconsin residents living within 20 miles of an Ice Age Trail access point, most people in the state do not know it exists. A state-wide campaign was needed to bring general awareness to the Ice Age Trail and remind recreationists that adventure on this wonderful trail was all closer than they may think.Â
Radio Commercials
🎧 Ice Age Trail Alliance | Closer Than You Think | Discovery
🎧 Ice Age Trail Alliance | Closer Than You Think | Adventure
Mammoth Hike Challenge Promo Poster
Since 2020 The Ice Age Trail Alliance (IATA) has challenged and encouraged hikers of all abilities to hike 40+ miles of the Ice Age National Scenic Trail throughout the month of October.
